Marketing is a Long-Term Investment

"Dig your well before you are thirsty," a wonderful book by Harvey Mackay is the title.

This invest your money, "Save your money before you need", or "Market today for tomorrow" smart advice for growing your business.

When times are tough some businesses stop marketing. They reason, 'no one is buying so why should I advertise? " Other time some businesses stop marketing when they are selling like crazy. Then they figure - "I just do not handle any more business, so why can promote?"

Two key points here. Advertising only one narrow form of marketing. Marketing is about sending messages. Union, quality, public relations, sponsorships, awards, etc. by advertising, customer service, .., you send messages to an abundance of opportunity for the other thing, marketing is a long term investment.

Sell ​​immediately. Slow the time you need to crank up sales efforts. You can avoid the sales crisis how? Improve selling skills, search out new markets and offer more value and most importantly be systematic. When there is a fire, put out the fire.

These sales.

Yesterday's fire prevention marketing. That's why marketing is so hard to justify or measure. Good marketing you do today off a few weeks, months or years to be paid. Is it worth it? Only if you want to be in business a few years.

Invest wisely in your marketing. Many of the principles of marketing apply to investment funds. Do not put all your eggs in one basket. Your message should reach your potential with several ways. That conveys more credibility. For example, you can advertise in a magazine, a community event sponsor, and offer additional send news releases on its website. Your investment portfolio should be diversified, so should your marketing. "Making smart investments and hold 'Warren Buffet's long-term strategy for your marketing can apply. A long-term commitment to make the marketing itself. Live it. Be consistent and persistent. That is smart investing and smart marketing.

Consider various forms of currency in your business. Cash is the most obvious. Another is a sign system. Currency receivables are - you can use them for collateral - or sell them. But some forms of currency look better than others. If cash is the best you can ever be tempted to give credit to customers. But you may lose sales because of that. Approved so you can decide to give credit to customers - knowing that you are likely to change for cash receivables. Money orders are also signed up - you can get financing to factor them.

Marketing your business is another form of currency. Good marketing customer awareness, harmony, education, credibility, and creates the desire. All of the signed orders, receipts and so can be converted into cash.

All forms are convertible currency. But the conversion rate is 1 to No. 1 nor completely predictable. Some receipts are bad loans. Some canceled orders are signed. Some marketing efforts just spin off into the universe like a lost asteroid. Hope that every dollar spent on marketing pay off for no reason is the same. For example, a mailing envelope, some of them go out of reach, largely by doing some never opened, got to get some reading - and even less work. But you need to mail the whole list that makes people to read it.

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